Ellen
nevrokopska
digital strategy
e-commerce development
brand & communication
Consultancy dedicated to creating tailored e-commerce solutions that support brands in growing with purpose. Services span seasonal buying, performance tracking, CRM, and digital marketing — always designed with long-term impact in mind.
Driving Digital Growth with Purpose
Strategies that don’t just boost visibility but connect brands with the right audiences in a way that feels authentic. Drawing on experience launching global collaborations and scaling independent brands, campaigns are designed to build recognition and long-term momentum.
Designing Loyalty That Lasts
CRM and retention strategies built around meaningful journeys rather than short-term tactics. From growing subscriber bases to creating personalised pathways, the goal is to transform audiences into engaged communities that sustain a brand over time.
Transforming Data into Strategy
Designing KPI frameworks and performance tools that cut through complexity and highlight what truly drives growth. From sell-through rates to customer engagement, insights are shaped into strategies that create scarcity, strengthen demand, and guide sustainable long-term planning.
Balancing Creativity with Commerce
Seasonal buying and merchandising strategies that honour a brand’s identity while meeting commercial goals. Experience across contemporary fashion houses ensures an approach that is both creatively sensitive and commercially effective.
Crafting Digital Narratives
End-to-end management of campaigns that weave storytelling with measurable results. From collaborations to brand-led content, every campaign is designed to connect meaningfully while building long-term visibility.
Defining a Clear Brand Voice
Developing branding and communication strategies that bring cohesion across every digital touchpoint. The aim is to ensure a brand’s story is expressed with clarity and character, making it compelling enough to connect and resonate over time.
Digital has been the common thread running through my career — not just as a channel, but as a space where brand, community, and commerce intersect. Over the past decade, I’ve worked with BY FAR, Martine Rose, Charles Jeffrey Loverboy, and The Wren, and most recently consulted for Jude, focusing on digital growth and brand communication. These experiences span both independent projects and globally recognised names, giving me insight into the different challenges and opportunities brands face at every stage of growth.
My background covers the full scope of digital strategy: from building e-commerce infrastructures and seasonal buying frameworks to developing CRM and retention strategies, managing global collaborations, and leading campaign execution. I’ve overseen rapid revenue growth, delivered strong sell-through rates, and helped brands translate their creative vision into digital ecosystems that perform commercially while staying true to their identity.
At the heart of my work is a belief in custom, long-term solutions. Every project is approached collaboratively, with the aim of building systems and strategies that not only deliver results in the present but continue to support a brand’s growth well into the future.
Balancing creativity with commercial goals through thoughtful strategy
Starting with listening: understanding the story, ambition, and challenges
Building frameworks that clarify the bigger picture while addressing daily growth drivers
Prioritising long-term solutions over short-term wins
Connecting data with storytelling, customer journeys with campaigns, and vision with execution
Helping brands grow in a way that is both purposeful and sustainable
